Problem 
Medical Solutions supports clinicians and the hospitals or affiliates that staff them. Since no two clinicians or assignments are alike, a one-size-fits-all approach isn't effective. Medical Solutions needed a modern solution tailored to its diverse customers and audience segments.
Outcome
At the Center of All Things - Medical Solutions provides a hub for connected care nationwide, but our clinicians, clients and affiliates each see the delivery of care through their own unique lens. Our users are at the center of this product offering—just like the heliocentric orbit of planets circling the Sun. Accordingly, ciro (see•roh) is inspired by the Italian child's name "ciro"—derived from Helios or Cyrus, meaning sun.​​​​​​​​​​​​​​

You may also like

Back to Top