Medical Solutions grew from a single-service travel nursing company into one of the largest healthcare staffing firms in the country, folding in brands like PPR Travel Nursing and the C&A Industries family along the way. This was a rebrand evolution and full corporate website redesign built to give that whole family, and the 4,000+ facilities and clinicians it serves, one confident, consistent voice.
Medical Solutions helps healthcare travelers find work across all 50 states, D.C., and Guam, backed by a network of more than 4,000 trusted facilities. But the company behind that network had outgrown its old brand.
What started as a travel nursing company had grown, largely through acquisition, into a full workforce solutions provider: PPR Travel Nursing joined in 2018 and sunset its own brand into Medical Solutions in 2021, and the 2019 acquisition of C&A Industries brought a family of specialty staffing brands into the fold. By the time this work began, Medical Solutions had grown into one of the largest healthcare staffing firms in the country. A company that had scaled that fast, through that many brands coming together, needed a rebrand and a corporate website that actually looked and felt like one company, not a holding company wearing someone else's old logo.
The redesign turned Your Career Deserves More Choices into more than a headline: a job search built for speed, a clinician portal that keeps travelers and recruiters aligned on assignments and credentials, and workforce tools built with technology partner Ciro to keep staffing coverage ahead of demand. The job board redesign alone lifted apply conversion from 2.6% to a regular 6%+, more than doubling the rate at which visitors turned into applicants.
That consistency followed the brand into the physical world too, from an airport billboard to business cards, ID badges, apparel, and tote bags, so the same voice and visual system showed up whether a clinician met Medical Solutions online, on assignment, or at a conference booth.
The result is a single, confident front door for an organization operating at national scale, and for the family of brands that built it: one brand, one voice, and one experience that follows a clinician from the first job search to every day on assignment.
