Case Study

Executive Outdoor Living

A ground-up redesign that turned Executive Outdoor Living's website into a lead-generation engine.

Role

Website Redesign, Brand Alignment

Industry

Landscape Design, Outdoor Living

Context

Established Regional Contractor

Audience

B2C

Platform

Web

Executive Outdoor Living's previous website faced complex navigation that frustrated users and a design that led to low on-site time and high abandonment. A website is a vital touchpoint for potential clients, and this one was working against the business, not for it.

Impact

Executive Outdoor Living's previous website faced complex navigation that frustrated users and a design that led to low on-site time and high abandonment. A website is a vital touchpoint for potential clients, and this one was working against the business, not for it.

Simplifying the experience meant aligning it with the brand's actual commitment to excellence.

Recognizing that a website serves as a vital touchpoint for potential clients, it was clear a comprehensive redesign was necessary. Simplifying navigation and aligning the visual design with Executive Outdoor Living's quality and craftsmanship could turn the site into a genuine engagement and conversion tool.

The ground-up redesign focused on a user-centric layout that enhanced engagement, simplified menus and information architecture for easy access, and a visual language that reflected the brand's quality and excellence rather than undercutting it.

The relationship extended well past the redesign itself: Michael has supported Executive Outdoor Living across design, branding, print, and website work for over six years, with a new phase of work underway.

As one long-time client put it: I can count on Michael to complete the project both within budget and the time frame he provided. His experience allows him to handle many different types of projects, a huge plus for a small company that doesn't want to find different vendors for each phase of the job.