Case Study

Cutter Aviation

A mobile-first, accessibility-compliant rebuild that helped a family-owned FBO and aviation network's digital presence take off.

Role

Website Redesign, Accessibility Strategy

Industry

Aviation, FBO Services

Context

Family-Owned, Multi-Location Network

Audience

B2C

Platform

Web

Cutter Aviation's website was struggling to meet the expectations of a modern, mobile-first audience. Outdated navigation, excessive page depth, and a lack of streamlined content made it difficult for users to find information or complete tasks efficiently.

Impact

Cutter Aviation's website was struggling to meet the expectations of a modern, mobile-first audience. Outdated navigation, excessive page depth, and a lack of streamlined content made it difficult for users to find information or complete tasks efficiently.

A complete overhaul was needed to meet both user needs and business goals.

The site required more than a visual refresh: it needed a mobile-first, fully responsive foundation, a simplified information architecture, and compliance with modern accessibility standards to serve a broader audience effectively across every FBO location.

The redesign focused on strategic, purpose-driven content and transparent navigation that would not only improve usability but also drive the engagement metrics that mattered most to the business: time on page, return user rate, and mobile adoption.

Content was streamlined into 3 to 4 navigation levels instead of a deep, confusing hierarchy, and the entire experience was rebuilt to WCAG level A compliance, ensuring the site actually worked for the full range of pilots, owners, and customers who rely on it.

The result was a modern, user-friendly digital presence that elevated Cutter Aviation's online identity while reinforcing the brand's reputation for excellence across its network of FBO locations.