HowlFire
2012
Web Design
HowlFire Agency, out of Milwaukee WI, wanted something unique and fun for their web presence. We delivered exactly that.

The Potawatomi Tribe and people are known as "keepers of the flame", thus we incorporated flame into the concept.

We shot the match flame against green screen—cut the images from the recorded footage and created the flicker effect in production. Upon roll-over each match lights showing the user which section they are on.

It worked very well.
  • HowlFire Agency, out of Milwaukee WI, wanted something unique and fun for their web presence. We delivered exactly that.

    The Potawatomi Tribe and people are known as "keepers of the flame", thus we incorporated flame into the concept.

    We shot the match flame against green screen—cut the images from the recorded footage and created the flicker effect in production. Upon roll-over each match lights showing the user which section they are on.

    It worked very well.

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  • Best Buy Marketing UI
    Best Buy internal marketing interface
    Interaction Design, User Interface Design
    2012
  • OptumHealth eHP
    OptumHealth eHP
    eSync Health Portal

    OptumHealth’s eHP (esync health portal) is an online experience where users can become healthier physically and mentally. By completing a simple online assessment, the eHP finds opportunities or areas of improvement for the user. Through engaging programs and activities, users can track their progress, earn incentives and rewards.

    My involvement on this project was original concept, design and execution. OptumHealth sells the eHP as a service to thousands of large-scale business's nation-wide.

    I was also responsible for creating a visual style guide that would help others properly implement the eHP through-out various brands and color schemes.
    Interaction Design, User Interface Design, Web Design
    2012
  • Best Buy Grand Opening
    Campaign for Best Buy store launch.
    Advertising, Print Design
    2012
  • Will the Sun Fit?
    "Will the Sun Fit" is Michael Cawcutt's first book. Influenced by childhood memories, "Will the Sun Fit" follows the adventurous ways of Jack. Through out his day, Jack wants to know if the Sun will truly fit in his window, the truck, his pop bottle, the lake and even his dreams. This book speaks to children and adults alike—as it dares even the oldest of adults to think like a child.

    Thank you to illustrator Jacob Anderson and editor Ben Schmidt for their time and amazing talents. I had alot of fun on this project and it wouldn't of been possible without the help of these two.

    I knew from the beginning I wanted the entire book to be black and white with the exception of Jack's hair and the Sun. To help push the playfulness and color of the Sun—my sun Cayden finger painted 4 24x36" tagboard sheets. These were photographed and photoshopped into Jacob's amazing illustrations.

    Thank you to everybody.
    Illustration, Print Design
    2012
  • OptumHealth Animations
    Animation videos for OptumHealth
    Animation
    2012
  • Black Bear Casino
    Idea behind this concept was exploring gaming experiences labeled as new and exciting found species. Visual aesthetic was light, fun, colorful and scientific.
    Branding, Graphic Design, Print Design
    2010
  • Grand Casino
    Your Inner Voice:
    Branded concept for Grand Casino with two design executions. Idea behind the concept was taking people's inner thoughts or personality traits and turning those into a rich gaming experience.
    Branding, Graphic Design, Web Design
    2010
  • Gila River Casinos
    Various print collateral designed for Gila River Casinos.
    Graphic Design
    2010
  • Red Circle Agency
    Red Circle Agency is a natively owned agency where I helped craft epic brands for almost 4 years. While there I also helped create several versions of their website and monthly newsletter REDefine.
    Graphic Design, Print Design, Web Design
    2010
  • Key of C
    Tom Cawcutt Sr. millwright by day, professional concert pianist by night. Every other year Tom releases a new album and I've had the privilege in being a part of that. "You Don't Know Me" was Tom's fifth album released. Accompanied web design can be seen below as well.
    Web Design, Graphic Design
    2010
  • 3AK
    3AK LAN is a Midwest LAN Party that happens once a year. 3AK has proudly been hosting epic lan parties for over a decade. Started by four close friends my contribution to this amazing cause is to create a memorable poster for each year.

    During the peak of the weekend 5 posters are raffled off—one of which is signed by everybody. It's always a huge success!
    Print Design, Graphic Design, Visual Arts
    2010
  • Visual Studies
    Various visual studies.
    Graphic Design, Visual Arts, Photo Manipulation
    2010
  • Camel Rock Casino
    Brand collateral for Camel Rock Casino
    Print Design, Branding, Web Design
    2012
  • SynApp North
    Web design created for client SynApp North.
    Web Design
    2012
  • Mons Lake
    Mons Lake approached me to create a website and identity system for them. It was a fun and quick project. Below are both concepts for the visual identity along with the site I designed and built for Mons Lake Developers Inc.
    Branding, Web Design
    2012
Michael Cawcutt © 2013 michael@michaelcawcutt.com
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    • Will the Sun Fit?
    • OptumHealth Animations
    • Black Bear Casino
    • Grand Casino
    • Gila River Casinos
    • Red Circle Agency
    • Key of C
    • 3AK
    • Visual Studies
    • Camel Rock Casino
    • SynApp North
    • HowlFire
    • Mons Lake
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